How To Do PR + Get Press/Write-ups Workshop

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This workshop is hands on and gives you all the knowledge you'll need to get write-ups and press to get and keep your company or your clients' company in the know! It teaches you how to take business to the next level and become a press magnet! In fact, you are not likely to find all of this information in any one place.

M SHOP began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own PR team; which enables us to impart FIRST HAND expertise on how to get write-ups and make yours or your client's business a press magnet!

Click here for the instructor's background.

This ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:

The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising

How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo

Press Outreach
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media

Spin Techniques
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites


M SHOP Copyright 2017. All rights reserved. No part of the Workshop; including content, text, title, interior & exterior design, icons, etc; may be reproduced modified, replicated, duplicated, distributed, republished, or transmitted in any form, or by any means, including but not limited to (electronic, e-mail, copying, recording, transcribing, or otherwise) without the prior written permission. Those who reproduce or transmit all or any part of this workshop shall be held criminally and civilly liable.

Your Instructor

Michelle Alleyne
Michelle Alleyne

Fashion Strategist and Professor at the world’s leading fashion universities, Parsons School of Design and LIM College. She has over 25 years experience in EVERY aspect of the fashion industry from design to production, as well she's Contributing Editor at Fashion Mannuscript magazine for the column she created, “Fashion Speaks”. Learn more here.

Class Curriculum

  First Section
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!